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Below are a selection of our latest news stories and upcoming events. Click the news header to read the full news story.


Wed, 23 Aug 2017


To celebrate Harley-Davidson’s® 115th Anniversary year, the Motor Company is launching a complete custom revolution with the introduction of eight all-new Softail® models that merge the hard-riding performance of the Dyna® line with the unparalleled custom look of the Softail line.


Designed under the largest Product Development Project in company history, the new bikes feature a stiffer and significantly lighter frame built to harness the high torque output of the new dual-counterbalanced Milwaukee-Eight® 107 and 114 engines. The stunning new Softail motorcycle range is comprised of:


·         Fat Boy®

The legendary Fat Boy motorcycle that defined contemporary custom style for decades has outdone itself. Ripped and refined satin-chrome finishes deliver a bold, muscular styling statement showing off its powerful engine and new and improved ride and handling.


·         Heritage Classic

Design cues evoke the blacked-out styling of vintage 1950s Harley-Davidson models, updated with a modern edge.


·         Low Rider®

Inspired by the individualism of the ’70s custom chopper era that birthed the original, the new Low Rider is lighter and faster with corner-carving handling unimaginable back in the day.


·         Softail Slim®

Stripped to its essential elements, the Slim pays homage to post-war custom bobbers with a narrow rear end, trimmed front fender, solo seat and minimal chrome.


·         Deluxe

A classic hi-line showstopper that stands out on any street, the Deluxe glistens with bright chrome while delivering the ride of a seriously modern machine.


·         Breakout®

With more lean angle and agility than ever imagined in a bike carrying so much dragster attitude and style, the Breakout model takes long, lean muscle to a modern edge.


·         Fat Bob®

Tarmac-eating traction, pothole-devouring suspension, agile cornering and a blacked-out take-no-prisoners look make the Fat Bob a groundbreaking motorcycle that could only come from Harley-Davidson.


·         Street Bob®

A bare-bones bike with go-anywhere DNA, the Street Bob motorcycle has a fists-in-the-wind attitude with nothing extra to weigh it down.


All of the new Softail® models have new and unique features that set them apart from imitators. Daymaker Signature LED Headlamps are included on all models and a revised electrical charging system, more than doubled at idle speeds. New instrumentation and a steering head mounted USB charge port are now standard, as is the keyless ignition and security system.


Talking about the new Softail® range, Brad Richards, vice president of Styling and Design, Harley-Davidson Motor Company said: “The authenticity of Harley-Davidson design comes by sweating the details from start to finish – it’s ‘hard to do and hard to copy.’ Harley-Davidson motorcycles are not a commodity; they are handed down from generation to generation. We look at every nut and bolt on the bike, all the finishes, and every small detail. The new Softail frame is like a piece of art and the more you take off the bike, the more beautiful it becomes. Its design speaks to the teamwork that our styling and engineering processes demand.”


Dublin Harley Davidson will be holding our launch event to celebrate the arrival of the new Softail range on the evening of the 28th September. Customers old and new along with fans of Harley-Davidson are welcome to join our excited staff to view and talk about these fantastic new Harley-Davidsons with bookings being taken for test rides from Sat 30th Sep.




For more information on the Harley-Davidson® 2018 range of motorcycles, please call in and visit Derek or call him on 01-4642211 

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