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Below are a selection of our latest news stories and upcoming events. Click the news header to read the full news story.


Fri, 11 Aug 2017

Harley Davidson European Bike Week. An event for memories

Harley-Davidson European Bike Week® takes place from September 5-10 at its picturesque home of Faaker See, Austria. If you’ve never been then you’ve missed an awesome event, as millions of previous visitors will testify. Every owner and fan of motorcycling is invited, and it’s a free event. Scenic routes will lead you to the biggest motorcycling festival of the year. Live music rocks, and this year will see Black Stone Cherry and DankoJones as the headline acts with many supporting bands also in attendance.


The Expo area is made up of 600 square metres of motorcyclist’s heaven; filled to the brim with 2017 and 2018 Harley-Davidson® machines, chill-out areas, activities to pass the time, a take-home photo opportunity, staff on hand to help you choose your next ride and superb DJ sets, every day, in partnership with Stanton and Cerwin-Vega (industry leaders in the design and manufacture of professional audio products).


Without question, the biggest draw for visitors, fans and locals alike will be the biggest parade of Harley-Davidson® motorcycles in Europe! Why not take part in the spectacular Harley-Davidson Parade yourself? If you’re a registered representative of a chapter, show your chapter pride and get a place in our spectacular parade. Secure yourself an event parade ribbon at the H.O.G.® Zone in the main H-D Plaza. The Parade will start on Saturday September 9 at midday. Line up from 10:00-11:00 onwards.


Throw in Dark Custom, test rides, H.O.G.® hospitality, trade and exhibit stands plus refreshment and food areas, and this end-of-year motorcycling event is a party not be missed.


European Bike Week will be particularly special in 2017 because Harley-Davidson® will celebrate 20 years of Europe’s biggest open H-D event. To help commemorate this special occasion, Harley-Davidson is looking for your amazing, amusing and interesting stories, anecdotes and pictures. Have you been to each European Bike Week since it began in 1998? Did you go to the first one? How many times have you been? What is your favourite memory? Share your story and images about European Bike Week via social media on Facebook, Twitter or Instagram.

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